Anchorage Arts Group E-Venture into Success

I read the article mentioned above and spoke of the Anchorage Symphony Orchestra, and other Alaskan fine arts organizations that are using sites like Myspace.com and YouTube.com to market their upcoming shows to the public. Myspace.com is a fairly new, but very popular site for blogging and features the opportunity for fans to become “friends” with their favorite music artists and have access to everything about the band from pictures, to upcoming concert dates, to video links of behind-the-scenes footage. YouTube.com is an extremely popular site where users can upload videos and share them with everyone online. The Anchorage Symphony Orchestra decided to generate some extra attention for their show and set up a MySpace page, the marketing director for the symphony, Kristin Cosgrove, says that although the symphony doesn’t have very many friends yet, this idea has proven successful in the past and Kristin is convinced that this new way of marketing will lead to higher ticket sales in the future. Other shows that have proven this to be true is the “Frogz” touring theatre. This group started to post information about their show on Myspace and soon many people were watching the videos and talking about how excited they were about the show. The Symphony is also hoping that by advertising on sites like YouTube and Myspace they will be able to attract a younger demographic. It has been proven statistically that generations x and y show a high correlation between attendance at theatrical performances and education and income levels, but it also finds that attendance is also linked to social behavior. The symphony is hoping that by advertising on fun, young sites they will able to attract a greater number of young, social patrons.